The Art of Story

Creating compelling video communication is all about understanding both the craft of story-telling and it’s technical implementation.

Considering your audience and what you want to tell them.

Deliberate planning and design.

It’s about developing a budget and approach that is appropriate for the desired outcome.

In fact, creating a great video asset is a bit like building a home.

Even a simple house needs a plan. And it’s generally considered wise to have an experienced professional build it.

Just like building a home, it’s a great idea to have a chat to a builder or architect before finalising a plan.

So if you’re thinking about using video, especially for the first time, you probably have a whole mix of ideas, questions and concerns.

What’s the best way to use video? How do I engage my audience? What are the story-telling options? How much will it cost? How long will it take?

That’s where Synergy Films would love to help. So feel free to reach out for a no-obligation consultation.

A key area of expertise for Synergy Films is the production of interview-based documentaries where real people are the focus - most often the staff and customers of the client. From the top echelons of the business world to the factory floor, our passion is making your people shine.

And if the story needs it, we have extensive experience directing professional talent and incorporating drama and humour into our productions where appropriate.

 

Two examples.

The first is a testimonial from the NZ College of Chiropractic.

The second is a case study video produced for The Production Co. in Auckland, which showcases both our video story-telling and video production skillset for live and virtual events.